Crow

Overview

Crow is an atmospheric adventure game where players guide a mysterious crow through challenging environments. The game combines beautiful visuals, intuitive controls, and engaging level design.

The Problem

Mobile gamers wanted immersive adventure experiences that didn’t sacrifice depth for mobile convenience. Many mobile games felt shallow or overly casual.

Constraints

• Mobile performance optimization
• Touch-friendly controls
• Engaging progression without aggressive monetization
• Atmospheric experience on small screens

Our Role

Full game development:

• Game design and level design
• Unity development
• Art and animation
• Sound design
• Monetization strategy

Key Decisions

Unity for development: Provided the best balance of performance and development efficiency for mobile.

Atmospheric focus: Prioritized mood and immersion over complex mechanics.

Non-intrusive ads: Rewarded video ads preserved the game experience.

Implementation

• 50+ hand-crafted levels
• Smooth touch controls
• Atmospheric soundtrack
• Progressive difficulty curve
• Achievement system

Results

• Strong downloads on Google Play
• Positive reviews for atmosphere and design
• Good player retention
• Sustainable ad revenue

What We’d Do Differently

Would implement cloud save earlier to prevent progress loss when players switch devices.

Relevant Services

• Game Development
• Unity Development