The Challenge
Small businesses needed an affordable, easy-to-use faxing solution without monthly subscriptions.
Our Solution
We built FaxUp with a pay-per-use model, allowing users to send faxes only when needed without subscription commitments.
The Outcome
FaxUp attracted cost-conscious users who appreciated the flexible pricing and simplicity.
Overview
FaxUp is a straightforward mobile faxing app designed for users who need occasional faxing without monthly subscription costs. The pay-per-use model makes it perfect for small businesses and individuals.
The Problem
Many faxing solutions lock users into monthly subscriptions, which doesn’t make sense for businesses that only send a few faxes per month.
Constraints
- Competitive per-fax pricing
- Simple, frictionless onboarding
- Reliable delivery without subscription lock-in
- Mobile-first design
Our Role
Rapid product development:
- Mobile app development
- Payment integration with Stripe
- Fax delivery via Twilio
- Simple admin dashboard
Key Decisions
Pay-per-use pricing: No subscriptions—users pay only for what they send.
Credit-based system: Users purchase credits that never expire, reducing payment friction.
Minimal feature set: Focus on core faxing functionality for a simple, reliable experience.
Implementation
- Quick document scanning and import
- Credit purchase and management
- Fax delivery with confirmation
- Simple receipt and history
Results
- Strong adoption among occasional fax users
- High satisfaction with transparent pricing
- Low churn due to no subscription pressure
- Positive reviews for simplicity
What We’d Do Differently
Would add bulk credit discounts earlier to capture more business users.
Relevant Services
Project Info
- Industry
- Business Productivity
- Category
- Mobile
- Timeline
- 2 months
- Client Type
- Internal
Tech Stack
Services
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